London 2012 Olympics Logo
Posted: Jun 11, 2007
So, after mulling it over for a few days instead of rushing to judge it on first glance, I’m getting more and more taken with the new logotype for the London 2012 Olympics.
Initial reactions from folksacross the internet have been, for the most part, almost universally unflattering (with the odd welcome exception), but the more I look at it, the more I dig it.
One of the comments I saw bandied around compared it to the legendary British TV show Tiswas, so maybe that’s why I like it so much. Hopefully it will survive the mauling the British tabloids are currently handing it, but only time will tell.
